Top 20 Plus Goolge Adsense Alternative for your Site 2024
Google AdSense is an established tool when it comes to making money from your website or blog, it’s all about putting ads on your website. While Google Adsense is super popular, it isn’t the only way to make money from your website. There are multiple AdSense alternatives in the market you can consider to reduce your dependency on Google and diversify your income sources.
Google AdSense has been a popular platform for publishers to monetize their content and traffic. It has helped publishers serve relevant contextual ads on their websites.
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What is AdSense?
AdSense is an advertising platform launched by Google back in 2003 to help publishers and bloggers monetize their content and audience. Today, Google AdSense is one of the most popular advertising platforms and helps publishers serve ads that match the website's content and the visitor's interests.
Why Should You Consider AdSense Alternatives?
AdSense has been around for a while, it’s a Google product, then why should I look at an alternative? While AdSense is popular, it has certain limitations that might not work for every publisher. AdSense has certain requirements that a publisher/ blogger must meet to qualify for an AdSense account. Here are some of the other reasons why you might want to consider an AdSense alternative.
- Not Ideal for Bigger Websites
AdSense is known for being best suited for smaller websites or blogs, which is not ideal if you’re trying to grow or are expanding rapidly. If you have grown into a medium-sized website, you will have to look elsewhere to get better value for your ad inventories.
- Conditional Approval and Strict Control
Getting authorization to set up a Google AdSense account is not easy, to say the least. On top of the difficult account approval process. You need to hit specific metrics to get a chance to be a partner. There are other criteria Google looks for to see if your website is viable to be accepted into the Google AdSense program.
Google has stringent policies that are geared in favor of advertisers, not publishers. If a publisher accidentally violates one of the terms, Google is quick to take action and can even go to the extent of disabling the publisher’s AdSense account. Recovering from this requires an appeal which can be slow and time-consuming.
- Need Better Revenue Share
AdSense offers publishers and bloggers about 68% of the revenue recognized by Google. If you are looking to grow your revenue share then you should look at our list of AdSense alternatives.
- Limited Ad Customizations
Google AdSense lacks a variety in terms of ad types and customization options. So finding an ad that fits your site layout and design might be a little tricky. Alternatives offer multiple types of ads and the ability to customize them as well.
- Additional Revenue Source
If you are looking to grow your revenue source you can look at an AdSense alternative to use it along with AdSense to earn more revenue. This will help you earn additional revenue from more than one source. Google does allow this but has certain guidelines you must follow to continue getting revenue from AdSense.
- Minimum Payout Restrictions
AdSense has 100$ as the minimum requirement for a payout, this means that Google won’t process your payment. This minimum payout is lower in a few AdSense alternatives which is a good incentive to switch for publishers and bloggers.
Before we jump into the alternatives here is how some of the top Google AdSense alternatives compare when it comes to website requirements for approval.
Ad Network | Minimum Page View Requirement | Approval Criteria |
Google Ad Exchange | 5 Million monthly | The website should be free from health or medical-related information or drug paraphernalia. Promoting racial or ethnic origins, or content related to religious beliefs. Content showing the negative financial status of any person, Adult content, Provoking sales of weapons, political affiliation, and sales of tobacco, and alcohol. |
Adblade | 5 Million monthly | Sites containing objectionable content like alcohol, gambling, adult, and warez are not accepted |
Revcontent | 3 Million monthly | Approval is based on the quality of content and potential of the website. |
Vidoomy | 3 Million monthly | Sites containing any adult content, drugs, weapons, violence, and illegal content won't be approved |
Taboola | 1 Million monthly | Approval is based on the quality of content and the website. |
BuySellAds | 1 Million monthly | Prohibits websites with adult and offensive content, gambling, fraudulent goods or services |
Adnimation | 150,000 monthly | Original content that adheres to Google’s policies, a majority of traffic coming from tier 1 countries, and a majority of traffic is from organic search. |
Ezoic | 10,000 monthly [Access Now Program for <10,000 pageviews] | The site must have original unique content and must adhere to Google's Ad Policy. Website traffic should be identifiable as human and without violation of common policies. If the website has used Google AdSense or Ad Manager, it needs to have a good standing with Google. |
Monumetric | 10,000 monthly | Good standing with google, minimum 50% traffic from US, Canada, UK, or Australia. must have at least 6 ad spaces per page. The blog should be on Blogger or WordPress. |
Media.net | 10,000 monthly | The site should primarily be in the English language with major traffic from tier-1 countries. Websites with "adult" and pornographic content, illegal activities, promoting violence, and carrying out fraud will be rejected. Sites with malware and copyright infringement will also be rejected |
Carbon Ads | 10,000 monthly | Approval is based on the quality of content and traffic sources. |
PopAds | No minimum requirement | N o restriction. PopAds does accept websites with adult content, dating websites, and more |
Adcash | Approval based on website content | |
Infolinks | Websites posting content that is negative in nature, promoting violence, promoting illegal activities, pornographic content, and online gambling are prohibited | |
Propeller Ads | Does not approve if Adult content is found on the website | |
ylliX | Adult content and Gambling niches are allowed but need to be specified during the approval process. Websites with illegal material are not approved | |
Bidvertiser | The website should not contain illegal material or adult content | |
Adsterra | Does not permit websites with adult or illegal content | |
RevenueHits | Adult or mature content (content), hate speech, harassment, sales of illegal firearms | |
AdNow | Does not approve websites with adult content and offensive content. | |
Dianomi | Approval based on the quality of content on the website | |
Inskin Media | Approval based on the quality of content on the website | |
Amazon Native Shopping Ads | Work best on websites/webpages that are product-focused; with product reviews, articles around products, or articles with product mentions | |
Sovrn//Commerce | Websites with adult content, alcohol, Adware/Malware, hate speech, Illegal downloads (piracy), Illegal drugs, Offensive language Violence |
Now that you have a fair idea of the requirements by these providers, let's jump into the best alternatives for Google AdSense for you.
Top 25 Google AdSense Alternatives
1. Adversal
Adversal does not require a commitment and does not bind a publisher with any contract. Signing up with Adversal is a straightforward process as long as you meet the following requirements. You have a minimum of 50,000 page views per month, your website is not restricted with a login, it needs to be at least 60 days old, and a few more. Also, to be eligible your site must have its own domain name.
Small and medium-sized publishers that meet these requirements can consider Adversal as a viable AdSense alternative.
2. Media.net
The biggest advantage of Media.net over Google AdSense is its higher revenue per thousand impression rate (RPM).
Media.net’s targeting is performed through keyword search terms. This technology contributes to highly contextual ads and prompts more clicks.
Another major benefit of Media.net is that it has exclusive access to searches from Yahoo! and Bing networks. Also, the platform gives you access to a network of clients, so you can boost your ad revenue and take advantage of a rich search market.
Another benefit is its various design options. You can customize ad layouts for them to fit into your website’s color theme.
3. Ezoic
Ezoic also helps publishers more easily access and navigate sophisticated and premium ad operations through their monetization features. And the best part - anyone can use it. No coding or technical experience is required. Ezoic works with every CMS, host, or website configuration.
Publishers with less than 10,000 pageviews can enroll in the Access Now plan by Ezoic while publishers with more than 10,000 pageviews can opt for Ezoic with Levels. In the latter, with each increasing level, a new ad partner is accessible for advertising. Since it caters to different sizes of publishers it is a good AdSense alternative.
4. Taboola Native Advertising
The three main places you can effectively use Taboola is using Google’s ‘sponsored’ search area, across social media and networking websites (Instagram, Facebook, Twitter, and the sorts) and then on your personal website. Everything is handled from a central dashboard, but there is a minimum page view of 500,000. It is ideal for enterprises that have audiences from different demographics. If you’ve outgrown AdSense quickly then Taboola is a good alternative for you to consider.
5. PopAds
These popunder ads by PopAds can bypass most pop-up blockers serving the ad to the reader and generating revenue for the publisher. You can run popunder ads by PopAds while running native ads by a different provider increasing the revenue potential of the website.
You only need 1,000 visitors a month to sign up, and you’ll receive a minimum of $4.00 for reaching this threshold. However, you can withdraw your money at any time into an AlertPay or PayPal account, and each ad cost is based on a per-impression basis, meaning each time a user sees an ad, you get paid! Easy!
6. Adcash
Adcash offers publishers various ad formats, from pop-under ads to standard display ads. Worldwide coverage is another benefit here since Adcash serves ads for 196 countries. So if your website is located outside the US, you can still monetize your content and traffic for a particular geographical location.
Another benefit is Adcash's Anti Adblock Technology. It can bypass Ad Blocker used by website visitors to show them ads on your website/ blog, leading to better earning potential from these ads.
7. Adnimation
Adnimation is a Google Certified Publishing Partner (GCPP) that offers publishers a personalized and comprehensive monetization solution, including header bidding, video ads, native ads, and display ads.
Adnimation specializes in selling less ads for higher prices, which it does by creating a custom monetization package for each publisher that focuses on utilizing advanced technology and top-demand partners while maintaining the best possible user experience.
Adnimation is also uniquely transparent. In contrast to the industry standard of disclosing only net revenue to publishers, Adnimation offers comprehensive and transparent revenue reports. These include gross revenue, equipping publishers with a complete understanding of their earnings. To partner with Adnimation, publishers are required to have a minimum of 150,000 monthly pageviews and a majority of traffic coming organically from tier 1 countries.
Adnimation has a no lock-in contract, believing that publishers should stay due to good results and not due to a contractual obligation.
8. Infolinks
Utilized by over 100,000 websites and blogs around the world and operating in over 128 countries, including some of the leading brands such as Netflix, Virgin Airlines, Netflix, and many more, Infolinks makes it super easy to monetize any website easily while maximizing engagement without hampering the style of your website.
There are plenty of ad types to choose from that are also regularly updated, so you know they are only displaying the most relevant and up-to-date content. All you need to do is post the HTML code on your website, and you are good to go!
9. Propeller Ads
This leaves you with only legitimate, relevant ads, and there’s even the ability to sneak past the majority of ad blockers. This can easily increase your revenue by up to 20%. Propeller Ads also offers features such as automated ad optimization where the settings are fine-tuned by AI to get maximum conversions.
10. Revcontent Native Advertising
Since it connects with top publishers for content delivery, adverts look a lot like similar articles which are barely distinguishable from website content. This also helps bump up impressions and clicks on such ads.
Hosting over 250 billion content recommendations, this is not a platform you’re going to want to ignore. There’s an easy minimum payout of $50, which means you can get your money fast, and you can use and customize the widgets to fit any website or blog, and there’s a huge range of earning potential once you tap into what this platform has to offer.
11. ylliX
12. Bidvertiser
You can customize the ad layouts to fit into your website’s design. When it comes to payment, you’ll earn money for every ad click. The platform offers a low withdrawal threshold of only $10. Additionally, you will get extra revenue for click conversions.
All of the Bidvertiser’s ad formats are mobile-friendly and include native ads, banners, pop-unders, smartlinks, and sliders.
13. Adsterra
The setup takes less than a minute, supports all ad formats, and provides a seamless API integration. Adsterra is not recommended for publishers with bare-minimum traffic. To unlock its true potential, you’ll have to have decent traffic.
14. RevenueHits
RevenueHits also has an ad optimization tool that studies ad performance and highlights places that deserve the highest-paying ad to boost revenue. RevenueHits assures publishers of a clean and safe demand. Their in-house compliance team makes sure the ads are compliant.
Ads offered by RevenueHits are performance-based and not cost-per-click. As a result publishers only get paid when their audience completes the action required by the advertiser. This AdSense alternative is recommended to publishers with high-intent audiences and those looking for an alternative to click-based and impression-based campaigns.
15. Monumetric
There are four different plans that Monumetric offers. Propel (10k - 80k pageviews/ month) and Ascend (80k-500k pageviews/ month) plans to cater to small publishers. The Stratos plan (500k-10M pageviews/ month) is designed for medium size publishers while the Apollo plan (10M+ pageviews/ month) caters to enterprise-level publishers.
Monumetric charges a one-time implementation fee for small publishers whereas larger publishers don’t have to. Monumetric would be ideal for medium-sized publishers.
16. AdNow
AdNow is ideal for small and medium-sized publishers. It also offers a personal manager with local language support, currently, it offers support in over 16 languages.
17. Dianomi
Dianomi works with over 250 enterprise publishers for ads, including articles, videos, infographics, and white papers, on their sites. Some of these publishers are WSJ, BBC Global, Forbes, and Reuters.
18. BuySellAds
Publishers can choose advertising channels such as display, native performance, sponsored content, and emails. BuySellAds needs publishers with a minimum of 100k pageviews a month for approval and it is suited for small publishers.
19. Inskin Media
Inskin Media prioritizes user experience and only onboards high-quality brands for advertising. They currently work with premium enterprise publishers such as Evening Standard, Sanook, Conde Nast, BBC Asia, and more.
20. Vidoomy
Vidoomy specializes in non-intrusive video ads and currently offers it in slider, intext and in-stream formats for publishers to choose from. They claim to offer the best CPMs in the market with competitive fill rates.
21. Adblade
22. Google Ad Exchange
If you like the AdSense experience a lot and you don’t really want to move away from it, but the website is growing, and you need something a little more feature-rich, the Google Ad Exchange could be exactly what you’re looking for. Also known as ‘Adx,’ you’ll get paid by Adx based on every 1,000 impressions, rather than per click.
Of course, if you have people that are very engaged with your content and you get a lot of ad clicks, it may be worth sticking with AdSense, but if you’re just getting a lot of views, Adx is for you.
Adx allows access to all vendors and is integrated seamlessly with the Real-Time Bidding technology that means companies get a premium experience, and your readers get the best and most relevant ads in real-time. You’ll also have integrated into services like AdWords and Global DSPs, and can post your available inventory anonymously, branded, or a combination of both.
With a ton of filtering options, including ad-blocker bypassing, URL blocking, and data and cookie usage blocking, you’ll find this is one of the most complete experiences. A downside is you need to have at least 5 million visitors per month and need a specialist Google account rep to work with you.
Affiliate Marketing as an AdSense Alternative
23. Amazon Associates Program
Amazon Native shopping Ads are contextual just like Google AdSense. When a reader makes a purchase by clicking an ad
Similar to AdSense ads, Amazon Native Shopping Ads are contextual, so they display relevant products based on the page content and keywords. If a user goes on to make a purchase after clicking on the ad, you get a commission for the user’s transaction. This is true even if the user does not purchase the product they clicked on.
Publishers can place Native Shopping Ads at the end of the article, showing readers ads for products (or related products) they read about.
24. Sovrn // Commerce
The platform also allows you to develop custom integrations, from creating customized visual experiences to getting data from the entire sales to funnel.
The Sovrn // Commerce dashboard enables you to keep track of the performance metrics so that you can adjust and improve your strategy. Additionally, you can compare performance metrics across different channels and discover where your viewers go after leaving your website or blog.
25. Carbon Ads
Some of the leading technology providers that use this service for their ads include Get Bootstrap, World Vector Logo, JSFiddle, Dribble, Sketch App Resources, Font Awesome, Coding Horror, Laravel, and many more. As you can see, there’s a lot of potential for high-quality ads, no matter what area of design and development you’re into.
As you would expect from design-based ads, the ads found here are extremely high quality and highly targeted so you can ensure your website will stay looking great. However, there are a few criteria you need to meet in order to get an account, such as monthly page views and having vacancy available in their ads program.
Create Your Own Bidding Solution
If you’re looking for a quick and easy solution to monetize your website or blog, this probably isn’t the best way to do it, but it’s a solution nonetheless that many companies do make work for them. All you do is create header spaces on your website and then display the ads of the highest bidder. Also, make sure that your website and data storage safety are prioritized in this relation.
Of course, the problems here are finding bidders and organizing all the costs and contracts and payment services, but if you’ve got the time or you want to work on a special or custom advertising project, this could be a route you want to take.
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